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Mobile-Local Services And Marketing Are Bridging The Gap Between Online And Offline Retail | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
John Heggestuen

Smartphones have changed what it means to reach people while they're out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago.

http://www.businessinsider.com/mobile-local-marketing-bridge-gap-online-offline-retail-2014-5#!KhgWF
 

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